CORPORATE ENTREPRENEURSHIP, ORGANIZATIONAL LEARNING AND KNOWLEDGE IMPLEMENTATION

The main research purpose in this paper is to perform an in-depth analysis of the relationships between corporate entrepreneurship, organizational learning and knowledge, the topic mostly neglected by academicians so far. The main research objective is to conduct a comprehensive analysis and make a step forward in understanding the nature of interdependencies, expand the knowledge base and offer a more profound answer to the dilemma of how to make an organization more innovative and flexible, by using the internal cognitive potential. Qualitative research incorporates a descriptive study, a comparison and an innovative interpretation of the relevant scientific achievements. The main result indicates that the knowledge implementation results in various forms of corporate entrepreneurship, more specifically the application of technical knowledge, lead to product lines extension, the integrative initiating of a new platform development and the exploitative creating of a new business venture. Knowledge is not only a result of organizational learning and corporate entrepreneurship, but also the trigger of future entrepreneurial activities. The research implications refer to the improved contemplation of the corporate entrepreneurship concept from a theoretical standpoint, while the practical contribution lies in providing recommendations to managers on how to stimulate specific types of entrepreneurial initiatives through corresponding approaches to organizational learning and knowledge. Finally, the potential avenue of research is indicated in relation to entrepreneurship as a learning process.