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AN ASSESSMENT OF THE POTENTIAL OF ARTIFICIAL INTELLIGENCE APPLICATIONS FOR SUSTAINABLE DEVELOPMENT IN SOUTHEASTERN EUROPEAN COUNTRIES

Zoran Mastilo1, Adis Puška2 and Anđelka Štilić3

1University of East Sarajevo, Faculty of Business Economics, Bijeljina, Bosnia and Herzegovina
2Government of the Brčko District of BiH, Brčko, Bosnia and Herzegovina
3Academy of Applied Studies, Belgrade, Republic of Serbia

Artificial Intelligence (AI) has become a key factor in the development of countries. Countries have recognized the potential of using AI to achieve sustainable development. This research explores the potential of the Southeast European (SEE) countries in the field of AI applications. The Government AI Readiness Index, with its nine indicators, is used to assess readiness for AI applications. A comparison of the SEE countries for the application of AI was conducted using Multi-Criteria Decision Making (MCDM) methods. The methods used were MEREC (Method based on the Removal Effects of Criteria) and CORASO (COmpromise Ranking from Alternative SOlutions). The results of the MEREC method show that the maturity and adaptability indicators have higher weight values ​​compared to the other ones. The results of the CORASO method show that Greece and Bulgaria have the strongest indicators, with the sensitivity analysis confirming these findings.

Ključne reči: 

artificial intelligence, sustainable development, Government AI Readiness Index, MCDM, MEREC, CORASO

JEL Classification: 

F01, Q01, C02, O33
doi:10.5937/ekonhor2601003M
Ekonomski horizonti, 2026, 28 (1), Elektronska verzija objavljena 24. aprila 2026.

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