APPLICATION OF ANALYTICAL NETWORK PROCESS IN FORECASTING AUTOMOBILE SALES OF FIAT 500 L

This paper describes the application of Analytic Network Process (ANP) in the modeling and analysis of various factors and the impact on the forecasting processes in situations when there is a need for the integration of contextual information, which is the result of sudden and unpredictable changes in the environment in which the company operates. The model is applied on a sample in forecasting the sale of a new model automobile Fiat 500 L, and is based on the professional knowledge of experts in automobile market trends, the actual current and projected trends in automobile sale and subjective evaluations of the authors, and in the context of the global economic crisis which signifi cantly aff ects automobile sale in the world market.