Volume 14 Number 3, September – December 2012

CONTEMPORARY ISSUES IN ECONOMICS, BUSINESS AND MANAGEMENT – EBM 2012

Verica Babić

The Second International Scientifi c Conference on Contemporary Issues in Economics, Business and Management – EBM 2012 was held at the Faculty of Economics of the University of Kragujevac on December 13th-14th, 2012.

Volume 14 Number 3, September – December 2012

MANAGEMENT ACCOUNTING: INFORMATION FOR DECISION MAKING AND STRATEGY EXECUTION

Dejan Jovanović

Atkinson, A. A., Kaplan, R. S., Matsumura, E. M., & Young, S. M. (2012). (The 6th Edition) Edinburgh, UK: Pearson Education Limited, ISBN 978-0-273-76998-9, 1-550

Volume 14 Number 3, September – December 2012

THE IMPORTANCE OF POST-ACQUISITION INTEGRATION FOR VALUE CREATION AND SUCCESS OF MERGERS AND ACQUISITIONS

Slađana Savović

Companies often resort to mergers and acquisitions in order to gain access to new markets, introduce new products, expand their knowledge-base or improve the competitive advantage. Achieving success in mergers and acquisitions represents complex managerial challenges, as a great number of these transactions fail in creating value for shareholders. Post-acquisition integration is the most challenging phase during which value creation should be involved, but which may also involve numerous integration problems. This study puts an emphasis on the success factors of the post-acquisition integration of companies, such as an integration strategy, the composition of the integration team, communications, the speed of the integration process and the uniformity of measurements. A special emphasis is put on the importance of the speed of integration as a success factor of the post-acquisition integration of companies.

Volume 14 Number 3, September – December 2012

WHAT LANGUAGE DO EMPLOYERS SPEAK? ON RECENT ANGLICISMS IN THE NAMES OF THE MOST POPULAR PROFESSIONS ADVERTISED ON THE INTERNET

Milan D. Milanović and Ana D. Milanović

In this paper, the titles of the most popular professions advertised on the Internet are analyzed for the purpose of identifying those titles which can be classified as a certain type of recent anglicisms. The classification of anglicisms is performed in line with the typology suggested by Prćić (2005), who, based on the form they take, distinguishes between raw, obvious, and hidden anglicisms, indicating the degree of their adaptation within the system of the Serbian language. The following hypotheses are tested by applying a corpus analysis: (1) obvious anglicisms account for the most numerous group of anglicisms in the titles of professions; (2) raw anglicisms account for the least numerous group of anglicisms; (3) the share of anglicisms demonstrates a constant growth within the most popular categories of professions in the period observed in this paper. The presence of anglicisms in the titles of professions, on the one hand, implies that there are certain lexical gaps that need to be filled in so that the register of job titles can be completed, while, on the other hand, it demonstrates an alarmingly increasing number of anglicisms within the same register of the Serbian language.

Volume 14 Number 3, September – December 2012

APPLICATION OF ANALYTICAL NETWORK PROCESS IN FORECASTING AUTOMOBILE SALES OF FIAT 500 L

Predrag Mimović

This paper describes the application of Analytic Network Process (ANP) in the modeling and analysis of various factors and the impact on the forecasting processes in situations when there is a need for the integration of contextual information, which is the result of sudden and unpredictable changes in the environment in which the company operates. The model is applied on a sample in forecasting the sale of a new model automobile Fiat 500 L, and is based on the professional knowledge of experts in automobile market trends, the actual current and projected trends in automobile sale and subjective evaluations of the authors, and in the context of the global economic crisis which signifi cantly aff ects automobile sale in the world market.

Volume 14 Number 3, September – December 2012

RISK MANAGEMENT OF PORTFOLIO SECURITIES

Milena Jakšić

Investment funds in different types of financial assets are motivated by investors’ expectation to realize a profit. Since the expected return is not always certain, the investor is faced with a risk of his investment not giving results in accordance with the expectations. Therefore, the consideration of risk by which the concrete placement is hampered should not be neglected or left to intuition. An incorrect risk assessment can result in a lack of the expected return or a loss of a capital investment. The global financial crisis has indicated on the possible absence consequences of the comprehensive risk management, in other words, the inadequate perceiving of all the risks and their interdependencies. In this paper, the system of managing risks including their early identifi cation, assessment, measuring and risk control is analyzed. At the same time, models providing an effective portfolio diversification in the function of reducing an investment risk have been analyzed. It is indicated that risk management requires the process flexibility without strongly relying only on mathematical models that failed to identify the growth of a systemic risk.

Volume 14 Number 3, September – December 2012

EXCHANGE RATE AS AN INSTRUMENT OF ECONOMIC POLICY – EXPERIENCE OF EASTERN ASIA COUNTRIES

Nataša Milenković

The main driver of growth in virtually all economies that have achieved rapid growth in recent decades, especially Asian economies, were investment and exports. There is a general agreement that export expansion represents the most eff ective way for Serbia’s economic recovery. The experience of Asian countries, those with rapid growth, can provide guidelines on how the precarious condition of the Serbian economy can be improved to a certain extent. The exchange rate is an instrument of the economic policy that simultaneously aff ects both the investment and exports of a country, and is the one easier to run than many other factors of growth and development. Several indicators indicate the importance of the exchange rate as an instrument of the economic policy in increasing exports and investments in Serbia. These are, fi rst, the extremely positive experiences of Eastern Asia economies, whose exchange rate policies are the opposite to that of Serbia, the weakness of the domestic market, indicating the necessity of an increase in exports, and thirdly, the extremely low competitiveness of the Serbian enterprises and its economy.

Volume 14 Number 3, September – December 2012

Editorial 2012 (3)

Slavica P. Petrović

Issue 3 Volume 14 of the scientific journal Economic Horizons contains one original scientific and four review papers, a book review and a conference review. Also, given that this issue represents the final one within Volume 14, it includes The subject index and The list of authors and titles of the contributions published in Economic Horizons in 2012.