ENTREPRENEURIAL CULTURE – SOME INITIAL ASSESSMENTS IN VIETNAM

The business community is a social force which has had a great influence on all aspects of life and the socioeconomic conditions of every country. In the context of today’s globalization, particularly in international economic integration and the multi-cultural business climate, the current study will offer a theoretical model of entrepreneurial culture in order to identify, measure and evaluate the essential entrepreneurial culture of the business community. The paper introduces an entrepreneurial culture model through a cultural value system approach. The value system approach, also known as the table of cultural stratification values, helps model the entrepreneurial culture created by value factors. Such factors can be measured, they are easy to reproduce and help identify the strengths and weaknesses of the business community.