Biljana Đorđević1, Sandra Milanović2 and Jelena Stanković1
Communication is one of the processes that take place within a company. However, employees may be more or less satisfied with the communication that takes place in their work environment. Thus, if employees are satisfied with communication inside their company, such communication satisfaction can be expected to have a positive impact on job satisfaction (JS). Employee JS can initiate many other positive consequences in terms of their attitudes and behaviors. One way to achieve this is to increase satisfaction with internal communication. Starting from the above-mentioned, the subject matter of this paper is to examine the relationship between communication satisfaction (CS) and JS on the example of employees in companies in the Republic of Serbia. This research study is aimed at determining whether there is a connection between these phenomena or not. The sample consists of 202 employees. The results of the study have shown that the bivariate correlation between CS and JS is positive. In addition, the results of the study have shown that several dimensions of CS have a statistically significant impact on employee JS.
Miloš Marjanović
In a time of fierce competition in the tourist services market, it is very important to pay attention to businesses’ service orientation towards end users. Service orientation can be considered as a competitive advantage on the demanding tourism market. In this study, the relationship between service orientation, job satisfaction and empowerment among the employees of Serbian travel agencies is examined. A survey was conducted through an online questionnaire. The survey included a total of 94 respondents. The study is aimed at investigating the connection between employee service orientation, job satisfaction and empowerment. The paper also investigates whether there are significant differences between the measured variables among the employees with and without tourism education. The results showed that job satisfaction had a significant impact on service orientation. The impact of empowerment on service orientation proved to be a less significant statistical variable. According to the research study, job satisfaction occurs as a mediator between empowerment and service orientation. Also, there is no statistically significant relationship between the measured variables and tourism-related education.