EXAMINING BUSINESS INNOVATION IN THE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL ACCOUNTABILITY CONTEXTS: EMPIRICAL SYNTHESES FROM GHANA

Corporate innovation and technology application for the purpose of improving business profits are a permanent fixation in management. The study explores corporate innovation and its capability to ensure social accountability and environmental responsibility. Innovation is necessary for growth, the maintenance of the market share and for the continual expansion and exploration of business opportunities, yet difficult to secure sustainable communities. The results of an SPSS statistical analysis show that business innovative technology and new thinking capabilities are not so designed to promote environmental accountability and social welfare, but rather to enhance corporations’ growth. The insufficient poor understanding of business management of the enterprise’s externality contributes to corporations’ poor environmental performance. This contribution, which might be the subject matter of possible future research, exposes corporations’ inability to promote sustainable stakeholder communities and environmental responsibility, contrary to the perceptions that business innovation works for environmental sustainability.