Huai-Chun Lo1, Ming Jing Yang2, Cheng-Tsu Huang3 and Ching-Yuan Chien4
This study explores the impact of income on customer loyalty so as to verify whether consumer decision-making is bounded by rationality or not. The empirical findings show that income positively affects customer loyalty in choosing leisure parks. Specifically, high-income customers prefer to reduce the time cost of information collection. Therefore, they are more inclined to choose a specific resort or a leisure activity park of a particular brand rather than spend their time searching and planning for the most appropriate location of a leisure activity park. This result supports the notion that customers’ consumption decisions are bounded by rationality, not for the purpose of making the optimal decision, but in order to pursue satisfying their own needs instead.
Mirjana Todorović and Dragana Parč
The main goal set by this paper is to identify the position of controlling and controllers in the practice of companies operating in the Republic of Serbia in the conditions of intensive digitalization. This research study is focused on understanding and the critical success factors of controlling, tools and the controller’s tasks. The research study was conducted on a sample of 35 companies, and the respondents were employed in various controlling positions. In methodological terms, the analysis of the collected data included descriptive statistics, measuring the reliability and internal consistency of the variables (Cronbach’s alpha coefficient) and conducting a nonparametric test (Mann-Whitney’s U test). The results of the research study show that controlling is understood as multidimensional, most often professional support to management; that the controlling key success factor is the controller’s expertise and competence; that the most important controlling tools are the budget, variance analysis and the short-term calculation of the results, and finally that one of the controller’s basic tasks is reporting to management. The nonparametric test enabled the identification of statistically significant differences in the respondents’ attitudes.
Khadijat Adenola Yahaya, Ramat Titilayo Salman, Abubakar Kolapo Abdulsalam and Adesanmi Timothy Adegbayibi
This study is aimed at evaluating the impact of human resource accounting for the profitability of Nigerian listed conglomerate companies. The secondary data used in the study were collected from the audited annual reports of the six conglomerate companies quoted on the Nigerian Stock Exchange in the period from the year 2010 to 2019. The panel regression technique was adapted for the purpose of the analysis of the collected data. The results show that the cost of staff training and staff development, changes in employees’ salaries and post-employment benefits have a positive significant impact on the profitability of the Nigerian conglomerate companies. The study then concludes that human resource accounting positively contributes to the profitability of Nigerian conglomerate companies and provides the recommendations reading that Nigerian companies should invest more in their employee training and development.
Aleksandra Praščević and Milutin Ješić
The influence of energy prices on macroeconomic stability is analyzed in this paper. Energy prices represent significant supply-side shocks, which have been leading cyclical fluctuation triggers through economic history. The analysis includes the countries that were the members of the former SFRY, as well as the countries the members of the Višegrad Group. The indicators under observation are presented for the EU27 for the purposes of comparison. In accordance with economic theory, the main conclusion of the paper is that supply-side shocks can be a significant source of cyclical fluctuations and an inflation trigger. Therefore, policymakers have a complex task to minimize the effects of these shocks. Nowadays, when energy prices are reaching historically high levels, the scientific contribution of supply-side shocks can be found in the deep analysis and well-grounded estimations of the role of those shocks in the preservation of macroeconomic stability and the economic policy measures necessary for the minimization of their negative effects.
Mirjana Gligorić Matić and Biljana Jovanović Gavrilović
In this paper, the quantitative aspect of economic growth, i.e. its dynamics, is dealt with. Although it is common to observe the growth rate (intensity) when analyzing the growth dynamics of countries while neglecting growth variability, the fact that covering fluctuations in growth rates has clear motivation and practical significance is presented. On a sample of European countries, including Serbia, growth intensity and stability are analyzed in the paper in order to construct a growth dynamics indicator and an adjusted growth rate based upon these two components. Based upon the two constructed indicators, the position of each country in the sample and in the region (Western and Eastern Europe) which they belong to is analyzed. The detailed analysis and results indicate the importance of this approach when analyzing and comparing the economic growth of individual countries in the medium term and in the long term and when assessing effects on future economic growth and wellbeing.
Vlastimir Lekovic
Four original scientific papers and two review papers, together with the Acknowledgment to the reviewers of the manuscripts submitted to the Editorial Board of the Journal in 2021 are published in Issue 2 Volume 24 Year 2022 of the Economic Horizons scientific journal.
Gordana Radosavljević
Oghenenyerhovwo Rita Inoni1 and Chiyem Okorie2
The largest number of studies on the determinants of the consumer’s decision to purchase washing machines have explored the influence of the price, the product quality, the perceived value and related constructs without the effects made by consumption emotions. Therefore, the purpose of this study is to determine the impact of brand quality, consumption emotions and socioeconomic factors on the consumer’s decision to purchase washing machines in Nigeria’s Delta State. The data used in the study were obtained from a cross-section of 385 consumers drawn from Asaba, Sapele and Warri, the three most populous towns in Delta State. The results show that brand quality, consumption emotions and socioeconomic variables, such as the household size, the education level and income are the significant determinants of a decision to purchase washing machines in the study area. The significance of emotions as predictors of a purchase decision underscores the need for manufacturers of electrical home appliances to ensure that the design and functionality of their products elicit the positive emotions that will foster customers’ attachment and loyalty to a brand in order for the manufacturers to maximize their revenue and sustain a profit.
Henry Emife Monye-Emina1 and Edirin Jeroh2
This study essentially examines the audit effort as a possible determinant of the abnormal audit fees evinced in International Financial Reporting Standards-based financial statements. Therefore, the secondary data were sourced from the audited annual reports and the relevant financial statements of the Nigerian listed banks for the period of observation (2010-2019). An analysis was performed using the relevant techniques that include descriptive statistics, the correlation matrix and panel regression. The findings showed that the IFRS, the client complexity (CPX) and the client size (SIZ) were negatively correlated with abnormal audit fees (ABFEE), whereas joint audit (JAD) recorded a positive correlation with such abnormal audit fees. Lucidly, joint audit showed a stronger relationship with abnormal audit fees, whereas the client size showed a significant, but negative relationship with abnormal audit fees. Similarly, the fact that, with a probability value 0.9494, the relationship between ABFEE and the client complexity was not significant was noticed. Given these research outcomes, it can be concluded that abnormal audit fees are primarily motivated by extra or unexplained audit efforts and the costs associated with them. It is, therefore, recommended that, proportionately with the service(s) rendered, accounting professional bodies should review, harmonize and tactically institute a limit for professional charges through the enforcement of regulated benchmarks for audit fees payable by clients.
Snezana Nestic1, Aleksandar Aleksic1, Jaime Gil Lafuente2 and Nikolina Ljepava3
Enhancing production and sale has a very significant effect on the competitive advantage of any production enterprise. In practice, especially in companies with highly diversified production, products have a different impact on generating revenue. Therefore, operational management pay attention to the products of the utmost importance. The Pareto analysis is the most broadly used product classification method. It can be said that the results obtained by this analysis are still very burdened by decision-makers’ subjective attitudes. This paper proposes a model for selecting products with the biggest impact on generating revenue in an exact way. In the model’s first stage, whether there is a linear relationship between volume demand and a discounted amount is analyzed applying mathematical statistics methods. In the second stage, the Genetic Algorithm (GA) method is proposed so as to obtain a near-optimal set of the most important products. The proposed model is shown to be a useful and effective assessment tool for sales and operational management in a production enterprise.